Ben, who works in Recruitment, recommends Dotmailer.
How did you hear about this?
- Technology convention
What does it do?
- Email marketing platform – allows us to commercially email clients
What is good about it?
- Simple platform and very ‘appy’. Allows for dynamic content which keeps our marketing fresh!
How could it be improved?
- It’s regularly updated which sometimes retires certain functions without warning. In the past, something we have regularly used becomes defective.
What is the impact on your job?
- Increases opportunities for our clients and candidates. Creates a high number of leads for our consultants to work with. Much more effective than cold calling.
(image from dotmailer.com)